Birds chirping, leaves sway with the kiss of the wind.
A flower withers, takes home into the soil beneath.
Fresh breeze blows past the sapling and with time,
a new life takes birth, yet again.
The Loom Art stands for our love for hand loom and core admiration towards art. The label focuses on reviving the old and dying authentic craft, embroidery and weaving techniques in this fast fashion dominated world.
The Loom Art is a fond effort to give platform to these artisans ; weavers, embroiderers, sample person, craftsmen to come together and co create. It’s a collective narrative of emotions of all the creative souls involved in this process.
How with a spin of Charkha and a stroke of a Needle, an emotion is born.
It’s this love and hard work of our creative souls that we want to sustain for a lifetime.
This to us is sustainability, to sustain livelihoods of talents. Sustainability is a way of life, fair trade, hand loom fabrics, hand embroideries and mostly happy employment.
Meet the creative force behind THE LOOM ART: Aarushi Kilawat